Marketing News

Madison Lecroy Is New Face of Kristin Ess’ Summer Stylers Collection

Madison partners with Kristin Ess Hair to launch five exclusive styling products with her campaign debuting in all 1,450 Ulta Beauty stores on July 20.

Reality TV star, entrepreneur and hairstylist Madison LeCroy is the new face of Kristin Ess Hair’s Summer Stylers Collection.

Debuting in all 1,450 Ulta Beauty stores, Lecroy’s campaign captures the versatility and approachability that define the new stylers lineup, brand officials said. With a range of professional-grade essentials from multi-benefit powders to flyaway-taming creams, the exclusive collection is designed to meet the everyday styling needs of real life, with effortless, chic results.

“This styling wand is a life saver on-the-go. It keeps my hair looking effortlessly chic without any messy flyaways,” said Lecroy.

The Collection

Ultra Light Styling Cream + Flyaway Wand ($12) is a multitasker that tames frizz, smoothes edges and adds shine on-the-go.

Ultra Light Styling Cream ($15) is a lightweight and versatile cream to create sleek looks to defined curls.

Style Reviving Dry Shampoo Powder ($12) is a non-aerosol dry shampoo that absorbs oil and odor with a clean, texturizing finish.

Jumbo Style Reviving Dry Shampoo ($24) is twice the size with its same signature scent to refresh, volumiz and extend style, (available August 3 on Ulta.com and in stores August 17.)

Dry Finish Heat Protectant Spray ($15) is a dry aerosol heat shield that protects up to 450°F without weighing hair down.

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